Privacy Policy

1. Introduction

Adoda Private Hire (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal data when you:

Visit our website
Make a booking
Contact us
Use our private hire services
Communicate with us by phone, email or online forms

We comply with:

UK GDPR
Data Protection Act 2018
Privacy and Electronic Communications Regulations (PECR)

2. Who We Are

Adoda LTD
Private Hire Operator
Operating in: Newmarket, Cambridge and surrounding Suffolk and Cambridgeshire areas.

Email: anna@adodaprivatehire.com
Phone: +44 7415 033426

For data protection queries, contact: anna@adodaprivatehire.com

3. What Personal Data We Collect

We may collect and process the following information:

A. Booking Information

Full name
Phone number
Email address
Pick-up and drop-off addresses
Booking time and date
Special requirements
Flight details (for airport transfers)

B. Payment Information

Payment transaction details
Card payments (processed securely via third-party payment providers)
⚠️ We do NOT store full card details.

C. Website Usage Data

IP address
Browser type
Device type
Pages visited
Cookies and analytics data

D. Communications

Emails sent to us
Contact form submissions
Customer service messages
Feedback or complaints

4. How We Use Your Data

We use your personal data to:

Process and manage bookings
Confirm and communicate about journeys
Provide private hire services
Send booking confirmations and updates
Respond to enquiries
Improve our services
Ensure passenger safety
Comply with licensing and legal obligations

We do NOT sell or rent your personal data.

5. Lawful Basis for Processing

Under UK GDPR, we rely on:

Contractual necessity (to fulfil your booking)
Legal obligation (licensing & regulatory compliance)
Legitimate interests (business improvement, safety)
Consent (for marketing communications, if applicable)

6. Sharing Your Data

We may share data with:

Licensed drivers fulfilling your booking
Payment processors (e.g., Stripe or similar)
Booking system providers (e.g., dispatch software)
IT and website service providers
Regulatory authorities if legally required

All third parties are required to handle data securely.

7. Data Retention

We retain personal data only as long as necessary:

Booking records: typically up to 6 years (for legal/accounting purposes)
Contact enquiries: up to 12 months
Analytics data: as per cookie duration

We securely delete or anonymise data when no longer required.

8. Cookies

Our website may use cookies to:

Improve user experience
Analyse traffic
Remember preferences
Monitor website performance

You can manage cookie settings via your browser.

We use analytics tools (e.g., Google Analytics), these may collect anonymised usage data.

9. Marketing Communications

We will only send marketing communications if:

You have opted in
You are an existing customer and communication relates to similar services

You can unsubscribe at any time.

10. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

Secure hosting
Encrypted connections (SSL)
Restricted access to booking systems
Secure payment gateways

However, no online system is 100% secure.

11. Your Rights Under UK GDPR

You have the right to:

Access your personal data
Correct inaccurate data
Request erasure (“right to be forgotten”)
Restrict processing
Object to processing
Data portability
Withdraw consent (where applicable)

To exercise your rights, contact: anna@adodaprivatehire.com

You also have the right to lodge a complaint with:

Information Commissioner’s Office (ICO)

12. Children’s Data

We may process data relating to school transport bookings arranged by parents or guardians. We do not knowingly collect data directly from children without parental involvement.

13. International Data Transfers

If we use service providers outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR.

14. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

15. Changes to This Privacy Policy

We may update this policy from time to time.
The latest version will always be published on this page.

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Adoda LTD – Private Hire
Reliable private hire & airport transfers in Newmarket and surrounding areas.

ICO-registered company.

Licensed Private Hire Operator – South Cambridgeshire District Council

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Service Areas

Cambridge

Bury St Edmunds

Ely

Mildenhall and Lakenheath

Company No 16607137 | Registered in England & Wales

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